7 Lessons Learned From a Bumpy 2014

 

It’s been a crazy, exciting, sad, fulfilling, awesome, challenging, happy, and amazing 2014. I started the year by marrying my best friend on New Years Eve while at the same time raising thousands of dollars for a charity we adore. In January I made a life changing business decision that would alter the course of my life and business forever…and the lives and businesses of hundreds of others. Later that month I lost my dear friend, Pat who I had worked with for decades – she was more like family…as most of my coworkers are. In April my business partner and I implemented a massive rebrand of our real estate firm consisting of more than 200 real estate agents. My summer was a roller coaster of emotions, challenges, wins, and losses. My five year old daughter started school in the fall as we celebrated the two year anniversary of her last seizure. Along the way I interviewed and wrote about so many amazing entrepreneurs that I lost count, while simultaneously building a support network of business leaders who have my back and who are as committed to my success as I am. It’s been a bumpy yet exciting year. Here are the 7 Lessons Learned in 2014.

1. Good Days and Bad Days – The good and bad days go hand and hand. If there were no bad days then there couldn’t be great days. Therefore, I’ve learned to remind myself…especially on days when life and work are just so hard….that those difficult days were designed to make the great days that much better. You cannot rejoice in the feeling of winning without having first experienced the pain of defeat.

2. Looking In The Mirror –
We are all human. As humans we hate to admit that on some level we are failures in some way. Nobody is perfect. When I went through the rebranding of my firm there were some agents who I had been with forever who left. Some had even been at my wedding just days before. They left me when I needed them most. My first response to the loss was that THEY were wrong in leaving me. My next response was to blame others…. “My previous franchise is spreading lies!” But, the more I thought about it, the more I realized, that I was not perfect. I could have handled things differently. The difference between good and great is in one’s ability to look in the mirror and realize that you are the byproduct of where you stand right now. Nobody can take fault for your life, your situation, or your current predicament, but you. The difference between great and mastery is in one’s ability to poke and prod at a given situation to realize that (1) you can’t change the past, but (2) you can learn something about yourself in every situation which can benefit you and your relationships going forward.

3. Cherish –
As a business leader I’ve learned to cherish those who have given me a chance, because nobody in the world is obligated to give anyone a chance. Equally important, I’ve learned to understand those who didn’t give me a chance, because nobody in the world is obligated to give anyone a chance. When you feel hurt by people, I think the tendency is to shy away from people all together, at risk of more hurt. However, I’ve found better luck by bringing people closer to me…cherishing, loving them, and giving them more of me. My advice to anyone who has ever felt hurt is to surround yourself with people who care about you. Lean into them and give them more of you.

4. We Are All The Same – We live in a world of labels. White, black, male, female, lesbian, gay, police officer, pedestrian, – labels are awful because they separate. Any word that separates me from you has no use in my vocabulary…because you and I are both human…we are the same. When I rebranded my company I came to learn that sometimes brands are like labels too. A brand should just be a product offering, like some people like Coke and some people like Pepsi. When I rebranded my real estate company, leaving a franchise after 14 years, I learned that too many people use brand to differentiate and if that’s what branding is all about, I want no part of it. Unfortunately, I lost friends because I work for a different brand than I used to. Lines were drawn. People took sides…which brand are you with? Shouldn’t we love and respect one another no matter what brand we have on our business card? If we were friends one year ago and nothing has changed but the name on my business card, shouldn’t we still be pals? Brands are meant to be product offerings…a value proposition… a menu of services offered by a company. A brand is not meant to be a label to separate people. I like the Red Sox….and I love and respect you the same even if you love the Yankees.

5. Business and Friendships – Employees, agents, co-workers….they are all friendships. There’s no line between business and friendship….they are all the same. We do business with, we work with, ands we buy and sell to friends….period. In life there are different levels of friendship. I am friends with 100% of the people I work with, Some are closer than others….as is true about friendship in general. I’ve learned this year that I don’t want to work with people who I don’t consider friends….in fact I think it’s the difference between good companies and great ones. I love hanging out with, having lunch with, and just chatting with every single co-worker because they are not just co-workers they are my friends.

6. Inner Circle –
Build your inner circle of people who are going to stick with you no matter what. Start with just one or two and then expand it. Your inner circle people are the ones that are absolutely, positively, no questions asked, standing by your side no matter what happens. Your spouse and kids are a great place to start building and then slowly start adding one person at a time. An inner circle is built by trust…trust them with your dreams, secrets, desires, and challenges. Trust them. More importantly….be trustworthy. Listen to their dreams, secrets, desires, and challenges and be their advocate. Commit to helping them live out their greatest aspirations. Your inner circle is the foundation of your life. You need to build this to live happily in a stressful world. There’s no limit to how many you include in this inner circle and you want it to expand over time. Just remember, that the key to your happiness is in helping them find theirs.

7. Gamble On You – This year I made the biggest decision of my business career when deciding to rebrand my real estate firm. It was hard because it wasn’t something that just effected me….I was altering the course of an entire real estate market, and asking hundreds of agents to believe that together we could do something awesome. Although I will say that 2014 was my hardest year ever…it was also the most rewarding. I got to see what I was made of and I got to see the resiliency, power, and determination of hundreds of people around me. Together I’d say we created a revolution in the real estate world in New England. I hope that every single person who reads this gets the opportunity to be part of a movement…a revolution of some kind someday. Just know this….the only way to be part of one is to bet on you. At least once in this short little life do something so bold, so audacious, so over the top….that when you are 100 years old looking back on life you’ll chuckle to yourself and say, “Holy Shit….I really did that!”

Happy New Year!

Photo Credit: Charlie Pasewark Photography

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

#15: Using Consciousness to Create Your Success | Interview with Jacqueline Ryan Brodnitzki

Are stressed at work? Do you feel like you carry work with you wherever you go?

 In this episode of the podcast, author Jacqueline Ryan Brodnitzki will help eliminate that stress and become more present in each and every moment. In her book, Conscious Success, Jacqueline talks about the benefits of breathing, meditation, and setting your intentions. She goes into why they have such profound effects by helping us to focus on the present moment instead of being distracted by work.

Being present not only allows you to be more effective, it helps you create strong relationships with those around you, AND will even help you become happier.

“The more conscious we are the more successful we are.” Tweet This

Get present in your life by living consciously. Find out more about these benefits in this interview:

• Why focusing on your breath is a game changer

• Understanding and using the impact of intention

• Tips on using meditation to bring presence to your life

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Resources:

Book: Conscious Success: The Five Step Process to Dissolve Stress, Increase Productivity, and Find Your Flow at Work

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

#014: Selling In A Skirt | Interview with Judy Hoberman

Want to learn you to sell…in a skirt?  With this episode of Stacey’s podcast, you’ll hear from Judy Hoberman, author of Selling In A Skirt, and an expert in helping women use their talents in the sales industry.

The old days of transactional selling a quickly coming to an end. No longer are sales professionals expected to go out and simply collect checks. Now, the process is much more relational, a change that many women are uniquely suited for.

“The sales industry was developed for men by men. Now it’s morphed to relational instead of transactual.” 

A shift to relational selling is an important one if you wish to succeed in today’s sales environment. Judy covers a few key areas that will help you make that shift happen:

• Why you need to understand their motivations

• Learn how the two genders listen differently

• How to nurture a prospect over the long haul

Judy will help you take your selling to the next level… whether you wear a skirt or not.

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Resources:

Selling in a Skirt book – SellingInASkirt.com

 

 

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

#013: Seven Levels To More Referrals | An Interview with Michael Maher

Want to reach record number referrals and multiply your client base?  With this episode of Stacey’s show, you’ll learn how to do exactly that!  Joining the show is Michael J. Maher, the author of 7 Levels of Communication.  Michael is a legend, the most referred real estate professional in America, who earned over $1 million in just his third year of sales and created the generosity generation.  His team receives over 500 referrals per year, and now he’s here to teach you!

How many of your clients would attend your funeral?  According to Michael, if you’re doing your job right it should be all of them.  As Michael states, if you follow his 7 level action plan, you will develop a business that not only feeds your family, but also your soul.   Michael talks about the importance of generosity in today’s market, and how that can help you gain clients.  You need to stop marketing to strangers and stop pissing people off, because with today’s social media it’s the nice guy’s time to shine (4:20).  On this podcast, you will also learn:

  • How to achieve the upward spiral of LIFE (7:40)
  • What are each of the 7 levels of communication? (11:15)
  • And what is Note-vember? (12:28)

Michael is bursting with tips on how to attain incredible results as a sales professional, as well as gain a positive and more fulfilling life.  So if you want to improve your life and your business, simply listen in, and REACH.

 

“If you want a business that will outlive you, then this book will show you how.”

“Not only will you develop a business that feeds your family, but you’re also going to be able to develop a business that feeds your soul.”

“Stop chasing leads, stop spending money on advertising.  Instead, be a lighthouse.”

“We need to embrace failure, because if you’re not failing that means you’re not doing.”

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Resources:

Notevember.com

Bookonreferrals.com

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

Becoming Built To Lead | Interview with David Long

Most businesses are not creating employees that are ready to step into leadership roles. You can be different. You can create people who are built to lead.
In this episode of the podcast Stacey interviews David Long, author of *Built To Lead. David explores the difference that engaged, empowered employees make on a business. He uses his experience to show how you can create a culture of ready, eager, and built to lead teammates.

“For every two engaged employee there is one donkey. The best companies raise the ratio” Tweet This
  • Learn how a book club generate a million dollars
  • Why an interest in those that are struggling pays off
  • The consistent, daily practice that could make all the difference
“Build yourself, build your team, and you will be built to lead” Tweet This

Resources

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

#011: Marketing with Appreciation | An Interview with Tommy Wyatt

Common sense, but not common practice…

Thank you. They are two of the very first words we learn as kids. But somewhere along the way, amongst the busyness of life and business, we forget to use these two words. They get lost in the chaos.
However, these two words could be the ones that take your business to a whole new level! In this episode of the podcast we talk to Tommy Wyatt, author of Appreciation Marketing: How to Achieve Greatness Through Gratitude. He explains why appreciation, true, sincere appreciation, can be your most powerful business building tool.
  • We discuss why not saying thank you does more damage then saying thank you does good.
  • That customers leave because of a perceived indifference by you
  • Why including your business card in greeting cards is a HORRIBLE idea
  • How and why you should work to create top of mind awareness through others
It’s time to start showing your appreciation to your customers, listen and find out how…

Resources

AppreciationMarketing.com

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Sign up for our Reach! Weekly Newsletter

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

BONUS EPISODE: Maven Of Savin

 

A bonus episode to help you get the most out of your Black Friday shopping…

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

#010: Creating Connections That Grow Your Business | Interview with Timothy Chin

 

Ready to create connections that grow your business?

In this episode of the podcast we talk with Timothy Chin, CEO of Referral Leaders International. We discuss why simply focusing on leads is a mistake. The best referrals come after relationships are created. Learn the steps you need to create powerful business relationships.

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Resources

ReferralLeaders.com

Don’t Miss a Single Episode!

Sign up for our Reach! Weekly Newsletter

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

#009: The Luxury Home Mindset | An Interview with Jack Cotton

What’s different about the mindset of the luxury home buyer?

In this week’s episode, we are joined by Jack Cotton. Backed by his more than three decades as one of the most respected and sought-after luxury real estate professionals in the United States, Jack shares his vast knowledge and expertise on the mindset of the luxury home buyer.

Jack is the author of three informative books: Selling Luxury Homes, 12 Secrets Luxury Home Buyers Know, and 12 Secrets Luxury Home Sellers Know. During this interview he shares how you can think like a luxury home buyer, why it’s important to be in the information gathering mode, and how luxury buyers select their agents…

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Resources

JackCotton.com

Don’t Miss a Single Episode!

Sign up for our Reach! Weekly Newsletter

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

#008: Ascending to High Performance | Interview with Ed DeCosta

 

Most people spend more time planning their vacation then their life. Ed DeCosta challenges you to ascend to the life you were meant to lead in this episode of the podcast.

Ed is the author of Ascend: A Coach’s Roadmap For Taking Your Performance To New Heights. He provides a unique perspective on professional and personal development, and his coaching programs help clients at all stages in their careers to set and achieve challenging, fulfilling goals.

In this interview Ed shares how we need to sharpen our focus to a few things that matter. He explains how high performers view failure and challenges, and that you need to set goals so big that you have doubts about how you will achieve them. If you are ready to ascend to new heights in your life and business, it’s time to listen in…

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Resources

EdDeCosta.com

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Sign up for our Reach! Weekly Newsletter

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.