#18: Rich Habits | An Interview with Tom Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night.

For five years, Tom observed and documented the daily activities of 233 wealthy people and 128 people living in poverty. He discovered there is an immense difference between the habits of the wealthy and the poor. During his research he identified over 200 daily activities that separated the “haves” from the “have nots.” The culmination of his research can be found in his #1 bestselling book, Rich Habits – The Daily Success Habits of Wealthy Individuals.
In this episode of the podcast, Stacey talks to Tom about which habits are the most important. From the habit or re-invention to the difference between a wealthy person’s day and a poor person’s day Tom lays out the groundwork so you can start living your own Rich Habits.

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Resource:

RichHabits.net

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

Doing Business Ballsy

Mediocre businesses bore me to death.  There are millions of plain old vanilla businesses that do things the same ole way.  Some of them are successful and many of them aren’t…they just get by…they just survive.  I’ve spent  my lifetime studying businesses and the ones that get my attention are the ones that get everyone’s attention.  Disney, Zappos, Starbucks, Amazon.  Businesses like these buck the status quo and the do business ballsy.  They watch what everyone else does and they run the other way.  Big Hairy Audacious Businesses are built by Big Hairy Audacious Teams….people that fly in the face of conformity.  Companies like these end up forging movements because the world is bored of the same ole.  If you are bored of following text book models of building a business, I dare you to try something ballsy.  Every once in a while when you do something ballsy, the world takes notice.  And every once in while a spark is created and a movement takes on a life of its own. Here are four simple ideas for doing business ballsy.

1. Advertise Your Competition: I was shopping for one of a kind business cards today.  I never ever carry plain old business cards because I feel that business cards are the first impression potential clients have of my marketing ability.  My real estate brokerage is unlike any other and neither are my business cards.  Today, I visited www.PrintPepperment.com which is a website that offers die cut business cards.  I knew I was in love when I saw this on their website:

How ballsy is that?  They are so confident in their product and value that they offer links to their three main competitors.  As a consumer, I didn’t even click on the other links.  I was in love.  I like to do business with businesses who are so confident in their value that they have no reason to hide their competition.

2. Speaking Of Competition:  What does your competition say against you?  For me, one of my competitors is my former franchiser.  Instead of eloquently explaining their value proposition, they enjoy telling prospects that we are competing for that my company is being sued by their headquarters.  Ballsy companies are the ones that find out what the competition is saying and then turn that into their own value proposition.  When I present my value proposition to prospects I explain that the reason they want to choose my firm over the other is because of that lawsuit.  I explain that I left the franchiser and I explain why I left.  I then make sure to remind the prospect that great organizations are not built by leaders who handcuff their clients and/or employees with overbearing and overbroad contracts. Great organizations are built by people who won’t sit back when they are bullied, who won’t settle for the status quo when the status quo is mediocrity, and by people who are willing to stare pain and hardship in the eyes today because they know that a better future is possible.

3. Embrace Your Crazy:  I was recently reading Darren Hardy’s book, The Entrepreneur Roller Coaster, and Darren talks in his book about the level of crazy it takes to build an awesome business.  Walt Disney had a crazy idea to turn orange groves into a place where people from around the world would come to find happiness.  Tony Hsieh had a nutty idea to build an online shoe emporium.  Steve Jobs wanted to make computers that were small and elegant and wanted to put thousands of songs in a device that was as small as a stick of gum.  What if these entrepreneurs didn’t embrace their crazy.  Next time you have a unique, audacious, unusual, and crazy idea….don’t talk yourself out of it.  Embrace your crazy.

4. Take Risk: Your life and your business are on a trajectory.  It will remain on that trajectory unless and until you do something bold.  Change is the only way to put your life and business on a new trajectory.  Don’t take stupid risks, but rather smart, thoughtful, well planned risks.  Bold change is always a risk but it’s also the fastest way to grow a great business.  The best part about taking risk is that there’s always something you can learn from it.  If you take a risk and you succeed, you now know that you are capable of so much more than you used to expect of yourself.  If you risk and lose, you get two lessons (1) you get to examine the reason for the failure so you can take smarter risks next time, and (2) you still have the benefit of knowing that you are capable of so much more than you previously expected of yourself.  Smart, methodical, calculated, risk makes you better as an entrepreneur and gives you the chance to build something unlike anyone else has ever built, like Disney, Zappos, and others.

There are millions of mediocre, vanilla, boring companies to choose from.  Take a look at what they’re doing, then don’t.

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

Ep. #17: Stopping Negative Thoughts | An Interview with Rob White

Have you found yourself being bogged down by negative thought habits?  Don’t get stuck in your own thoughts; make them drive you!  Stacey is joined by Rob White, motivational coach, storyteller, and Huffington Post writer, as he shares with you details from his book, A Second Chance for Success.  As Rob states, thought habits become beliefs, which then determine the decisions you make.  Are your thoughts helping you make the best decisions?  With this episode, you can learn how to adapt your thoughts and create a new relationship with adverse circumstances.

“Thought habits become beliefs, and beliefs have the power to make choices and decisions for us.” Tweet This

Rob knows why the terrible two’s are so terrible: that’s when we start getting bombarded by the word “NO”; because of this, everyone starts developing negative thought habits at a young age.  But now you can learn how to break those negative thought habits and give yourself more power!  All it takes are a few simple changes.  This episode also touches on:
  • The importance of healthy questions (5:35)
  • The difference between your two selves (5:55)
  • How to go from “no” to WOW (7:15)
  • And hear an incredible story about a Maasai warrior woman (8:20)

You’ll even get to learn about the inspiration behind Rob’s newest book!  So listen in and discover how to make negative situations turn in your favor with just a simple change of thought.  Find out how to create your blueprint for success; it’s time to reach!

“I realized life is always on my side, life is always sending unassuming gurgles to me to help teach me lessons.” Tweet This

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Resource:

Robwhitemedia.com

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

Ep. #16: The New Rules for Customer Service | An Interview with Peter Shankman

“The kind of customers you have usually dictate the kind you’ll get” Tweet This.

Customer service can make or break a business; don’t let it break yours!!  Join Stacey as she talks with entrepreneur, marketer, blogger, and adventurist, Peter Shankman.  Together, they discuss his book, Customer Service: New Rules for a Social-Enabled World, and give you key points for taking your customer service to the next level.

“There’s no better lover  in the world than a former hater” Tweet This.

No matter what service your business provides, it needs loyal and happy customers in order to thrive.  With these tips you can create such satisfied customers that they’ll bring in new ones for you!  Even in today’s society, it takes more than social media to generate customers; but now you have a simple blueprint to follow that will allow you to stand out.

In less than 20 minutes you’ll learn how to:

  • Catch Pre-customers
  • Fix a negative social media response
  • Avoid common customer service mistakes
  • And effectively use Social Media

You’ll even get first-hand insight from Peter’s upcoming book, Zombie Loyalists: Using Great Service to Create Rabid Fans (9:12).  So tune in and become the business that people simply can’t get enough of.  All you have to do is reach!

“Somebody else’s mistake can always be your opportunity” Tweet This.

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Resources:

Shankman.com

Zombieloyalists.com

Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.