Brands Built on Science | A Conversation with Daryl Weber

Have you ever asked yourself why you choose one brand name over another? Are those tennis shoes/paper towels/t-shirts really any better than the ones right next to them on the shelf?  Why is it that we feel so connected with certain brands?

Daryl Weber, author of Brand Seduction, joins us to to tell us what neuromarketing is, how it will help build your business, and how it’s used by marketers and advertisers to build cross-generational brand loyalty!

Tune in to learn the science behind advertising and begin understanding why you buy what you buy, today!

In this episode, you will…

  • Understand why most decisions are made based on gut-feeling rather than emotion
  • Hear how neuromarketing can make you better at building brands!
  • Discover why emotionally triggering campaigns can actually turn consumers off
  • Learn what neuromarketing it is and how it can improve your next campaign!
  • Realize why building a gut-feeling into your brand is so important

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

B2B Lead Conversion with Mike Scher

Do you find yourself thinking, “I’ve got a great product, I’m passionate about selling it, and I’m good at talking – I just need to get in front of the right people”? You’re not the only one.

The biggest thing coming between you and those right people is the follow-up. That’s right, a lot of those people have responded to your requests or even taken the first step to get in touch about buying your products, but they never heard back…

Today, Mike Scher, CEO of Frontline Selling, joins us to unravel the secret of selling, and the best part? Even though Mike focuses on B2B, these techniques work, no matter what you’re selling.

Tune in for insights on selling that you can’t afford to miss!

In this episode, you will…

  • Realize that all it takes to sell is talent, skill, and desire
  • Hear how changing your muscle memory will lead to more sales
  • Learn why it’s important to work on the highest probability targets each and every day
  • Discover that cultivating a selling mindset requires you to unlearn bad habits
  • Understand how to optimize prospects and sell effectively

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

Attract Top Talent With Company Culture | An Interview with Aron Susman

Did you know that the average American spends 80% of their waking hours at work? Are you one of them? If so, you probably already know what a huge difference it makes to work in a supportive, inspiring environment with a great company culture.

Aron Susman, CEO of NY’s The Square Foot, made company culture a #1 priority when beginning his tech-focused commercial real estate brokerage because he knew that was the best way to attract the top talent that would make his business successful!

Tune in for incredible insights on how to recruit top talent, how to move away from a commission-driven model, and how to execute great ideas for the best ROI!

In this episode, you will…

  • Understand how creating a great culture is the key to recruiting top talent
  • Learn how a business model like this one takes prospecting out of the equation!
  • Hear how entrepreneurship is born from the desire to solve a problem
  • Discover the quality a firm can deliver if it’s not solely commission-driven
  • Realize that automating your day-to-day leads to more profits

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

How to Use Accountability to Empower Your Team | An Interview with Alan Dobzinski

Entrepreneurs are a special breed of people. We go into business so we can spend the rest of our lives doing the things we’re passionate about. We create our own jobs so we can do what we love utilizing the skill sets we’ve worked hard to develop in order to be the best in our fields. This passion and drive create an incredible foundation for success but, at the end of the day, you can’t do it all yourself. You’ve got to rely on your team to help you get things done and grow the business.

One of the hardest things for entrepreneurs to do as bosses is to get, and keep, things off their plates by delegating effectively. Another area of tension develops when owners have to hold their staff and colleagues accountable.

America’s Accountability Expert, Alan Dobzinski, joins us to talk about how to delegate effectively without just ‘dumping’ tasks, and how to hold your teams accountable for those tasks in a way that builds trust, rather than walls, between yourself and people you work with!

Tune in to become a more effective leader by sharing responsibilities that empower your team while allowing you to work less!

In this episode, you will…

  • Understand how to use accountability to build trust among employees and colleagues
  • Learn the difference between dumping and delegating so you can empower more and work less
  • Hear why people retreat when held accountable using the ‘sledgehammer’ approach
  • Discover what ‘Accountability with care’ is and how it will change your business!
  • Get Alan’s 4-part criteria for hiring your second-in-command to build your business and increase accountability

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.