Finding Your Marketing Zen

Are you struggling with your business’s online marketing campaign?  With so much information out there and so many different platforms, it can be hard to figure out what’s really working for your business.

Founder and CEO of Marketing Zen Group, Shama Hyder, shares with us some insight on digital marketing and integrating it into your current marketing plan.  Shama is the best-selling author of The Zen of Social Media Marketing and Momentum.

We discuss:

  • Why digital marketing is so crucial to the success of small businesses
  • How to use analytics for a more effective internet presence
  • The process of integrating digital and traditional marketing
  • Tips on content creation (the do’s and don’ts)

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

What Accounting Mistakes Really Cost You (and how to prevent them)

What is the real cost of an accounting mistake to a company or individual?  CPA Joseph D. Rotman says that the impacts can can be huge.  Joseph is a finance professional who has myriad of professional experience in accounting, his CPA, and an MBA.

Joseph discusses his new book, Industry Accountant’s Intelligence Briefing, on preventing and finding solutions to accounting mistakes.  He shares with us the biggest and most repeated accounting mistakes, tips on prevention, and why standard feedback isn’t helpful at a high level.

We dig deeper into:

  • The biggest and most repeated accounting mistakes
  • How he discovered patterns to frequently occurring mistakes
  • His tips on spreadsheet accuracy
  • How everyone from finance professionals to recruiters are using his book to better their business

You can learn more about Joseph Rotman and his book at http://pm4secr.com/.

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

Life after Shark Tank: Bottle Breachers

Ever wonder what it’s like to start a company from scratch?  It takes time, investment money, dedication, and drive.  Many share their products on Etsy, but few ever become mass produced.

Eli Crane is a United States Navy Vet and creator of Bottle Breacher, a company that designs, manufactures, and distributes bottle openers shaped like a bullet.  The bottle openers are popular gifts for groomsmen, armed service vets, holidays, and more.

Eli Crane dishes on:

  • How he grew Bottle Breachers from his garage
  • What life was like after his episode of Shark Tank aired
  • What it’s like to work with Mark Cuban, and Kevin O’leary
  • And why he insists on making the products in America

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.

Cultivating Happiness | A Conversation with Diane Lang

What’s your happiness level?

We’re not talking about short-term happiness here, like feeling good about the weather or being glad that you got a raise. We’re talking about your ingrained, base level of happiness. When everything’s going OK, where do you fall on the spectrum?

On today’s show, life coach, educator, and author, Diane Lang, joins us to discuss what happiness is, how to cultivate it, and what you can do to retrain your brain to sustain heightened levels of happiness, long term.

Tune in!

In this episode, you will…

  • Find out how to become happier, long term
  • Get Diane’s Three Factors to Cultivating Happiness
  • Discover that happiness is a perspective
  • Learn that having social support is the #1 factor of happiness
  • Realize that you can retrain your brain to seek happiness and positivity

You won’t want to miss this episode… Happiness is waiting!

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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.