6 Client Retention Strategies | Richard Shapiro

In our fast-paced world, it can be all too easy to miss the personal connections that transform customers into longstanding clients and raving fans. Today’s guest is Richard Shapiro, author of two books and the founder and president of The Center For Client Retention. With his expansive knowledge and research on customer service, he’ll be sharing with us the major tenets of client retention.

In this episode, you will…

  • Find out how Richard first learned about customer service and client retention at a young age
  • Discover the six main strategies of creating a returning customer
  • Learn the right questions to ask to keep your clients coming back for more

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Episode Resources


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Stacey Alcorn is the author of REACH! and Tuned In. She is a business strategy and sales consultant for large corporations and Global Fortune 100 Firms. She is also a keynote speaker, blogger, trainer, and start-up consultant. Her sales training products have been licensed by hundreds of organizations around the world who use her one-of-a kind sales training materials as the genesis for their own brand growth. Make sure to sign up here for my REACH! Weekly News for awesome interviews with Leaders & Visionaries that I only share with my VIP members.